Personal branding on social media, when done right, can help you stand proud and apart from your peers. This technique can help you attract exciting new opportunities, take control of your online reputation, gain professional responsibility and, last but not least, advance your career. Personal branding on social media can

In case you didn’t already know, taking and using other people’s photos off the Internet to use for your website is a big no-no…and could get you sued. Unless you have the express authorization from the owner of the photograph, don’t use that person’s copyrighted work. Fortunately, royalty-free photos exist,

In this inflationary economy, many of us need a side hustle to make ends meet. What better side gig than a part-time job in social media management? The reasons to take a job in social media management are many and varied. Business owners nationwide have neither the expertise nor the

If you’re a social media marketer then you need a strategy to leverage your content for multiple platforms. If you don’t then a wide swath of consumers might overlook your product.  Science backs this up. As reported by Social Media Today, more than 80 percent of marketers take this approach. 

As a social media manager, you must know the latest and expected trends for Facebook, Twitter, Instagram, and all other outlets.  After all, according to research, more and more people will join and then use social media in the next two to three years. The lure of Artificial Intelligence (AI)

For starters, social media managers experience unusually high turnover. One day they are responsible for a graphic design project. They next day they edit video. They have to keep up — constantly — with the needs, wants, and concerns of the shopping public.   On other days, they must meet