Most people are prone to the stresses and pressures of their jobs, and this is especially true for social media managers, who, let’s face it, are always pressed for time.
Doesn’t it make sense that a social media manager seeks any and all ways to conserve that time? Time is short. Social-media managers have to multi-task and, like the rest of us, want to spend more quality time with their friends and families.
Time-Saving Techniques
• Think Strategically: Craft your posts ahead of time, preferably two weeks in advance. Do so during specific periods of the day that best meet your business goals. This will decrease distractions and make your day more productive.
• Create a Content Calendar: When you plan that social media content in advance, do so using a detailed editorial calendar. Such a calendar should include the type of social media content you plan to post and on which social media platform. Don’t forget to include any and all necessary hashtags.
• Use Scheduling Tools: While you’re scheduling that content ahead of time, use tools like MeetEdgar, which will recycle your evergreen content and can engage audiences. Buffer and Post Planner, meanwhile, allow you to upload content in bulk and to schedule posts for later.
• Monitor your time: You can monitor your time manually, or you can use a time-tracking tool. How much time do you need to carry out any given task? What are the shortcomings that you need to improve upon? These are important questions to ask beforehand.
• Take Advantage of Quick Graphic Design Tools: Canva, for instance, offers free visual templates that allow you to create images in a short amount of time. You need not have any previous design skills.
• Integrate Your Social Media Inboxes: Track your communications on different platforms from one dashboard (Sprout Social).
• Identify the Key Performance Metrics that Matter Most to Your Business: You can review these metrics once a month, as opposed to once a week.
• Use Team Collaboration and Task Management Tools: Tools such as Slack will help you and your team stay connected and quickly communicate with one another. A task management tool, meanwhile, allows you to stick to timelines.
Don’t Forget….
Use Artificial Intelligence (AI) to boost your content creation and optimization efforts. AI can also generate ideas, write drafts, analyze the performance of your posts, and even enhance the quality of your content.
Always remember, in your quest to economize your time, focus on quality over quantity. Put out content that connects with your audience and is more likely to generate engagement.
